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Casirj volume 5 issue 2 [year - 2014] issn 2319 – 9202 impact of celebrity endorsement on consumer buying behaviour: a descriptive study ms jyoti kasana assistant professor lakshmibai college deptt. The rise of advertisement and american consumer culture maryland state archives 350 rowe boulevard annapolis, md 21401 phone: (410) 260-6400 internet: mdsanet.